In today’s increasingly competitive and also complex digital environment, many law firms are struggling to attract their target clients or the number of clients that their firm needs to stay afloat. That’s why you need to market yourself effectively to get more leads and customers. However, it’s not that simple. Many lawyers don’t typically even know where to begin when trying to better their firm in order to gain those potential clients that are needed. It’s even harder for smaller law firms because you’re already wearing several hats to grow and sustain your business and it feels like more are being added. But no need to fear, we are here to help.
If you are struggling with reaching your target audience, or your set revenue targets, then you need to hire a digital marketing consultant!
Digital marketing consultants make the process much easier by being professionals in this field and giving you strategies to start implementing, so you don’t have to try to figure it out yourself, blindly. Also, many lawyers don’t even know that this assistance is even available, so let’s dive into some of the basics about what a digital marketing consultant is, and what they do, and then go in-depth on how they can help your firm.
What’s a Digital Marketing Consultant?
Well, by definition, it’s a professional who focuses on creating promotional and advertising campaigns for digital platforms. These professionals often have a strong understanding of marketing and excellent proficiency in modern technology. Though definitions never quite actually explain in depth, so in better words, a digital marketing consultant is an expert advisor who not only evaluates the current marketing efforts of their client’s business, but also helps them optimize their strategies, and even leverage the right online channels to generate leads, and ultimately increase online conversions for more clients.
Now that we’ve talked a bit about what a digital marketing consultant is, let’s discuss a few things they do and some benefits it could have for bettering your firm.
Typically, when people think about branding, they imagine logos or color designs, the first step sort of thing. However, branding goes beyond your logo, tagline or slogan, website design, color schemes, and fonts. More specifically, there’s also your brand identity. Your brand identity is your unique selling proposition, personality, and the feelings you want your target customers to feel about you and your products.
A marketing strategy serves as a basic guide for all the campaigns you’ll launch, making sure your law firm will be successful online. It includes the specific goals you want to achieve, your available resources, a timeline for analysis and results, marketing channels, etc.
Analytics and Evaluation
By reviewing and analyzing your data analytics, a digital marketing consultant can determine quantitatively the types of content and the specific topics which bring in more traffic to your website, social media accounts, and other digital channels.
Content planning is more than just writing articles or blogs for your firm. To start, the digital marketing consultant creates a content calendar to document and guide efforts based on the company’s overall content marketing strategy. This calendar provides focus and direction for your company’s content creation that will later prove valuable and relevant as you grow.
Of course, these aren’t the only jobs a digital marketing consultant will do for you, but these are a few of the most vital jobs that will positively affect your law firm. Now that we’ve gone a bit into what jobs they do, let’s really dive deep into how they can really help your firm.
Efficiency and Overcoming Technical Barriers
An experienced marketing consultant will be well-versed in search engine marketing, and all other forms of online marketing, including tools and services you might ignore or be unable to use due to technical limitations.
Online automation, and particularly marketing automation, has the potential to save your intake team and staff thousands of hours annually, which can then be put into actually growing your law firm.
Highly valued in the marketing world, presentations can add value and prestige to your marketing campaign. Presentations, especially when combined with white papers or other authoritative sources, can help establish your law firm as a leader in your field, and you personally as an attorney expert.
One of the most scalable and affordable methods of mass marketing, email marketing can be brilliant if done right, and obnoxious if overdone. With strong email campaigns, you can reach thousands of highly qualified potential clients, build a relevant mailing list and get your readers to follow your business developments.
Even if you think you’ve automated your conventional digital marketing campaigns, a good marketer can optimize them in various ways you might not even know exist. As two-thirds of all online searches happen through Google, it’s imperative that your law firm is visible there.
Few methods get you traffic faster than pay-per-click advertising. If SEO is a marathon, pay-per-click is a sprint, and an online marketer is your coach to victory. There are countless guides on how to do PPC the right way, but an expert does PPC on a whole other level.
One of Digital TV advertising’s most noteworthy advantages is the credibility and brand awareness it will create for your law firm. It allows potential clients to recognize your law firm and get familiar with your brand name…making your chances of them calling you when they need your services exponentially higher.
Building a Lasting Partnership with Leads To Cases
Lastly, working with a trustworthy digital marketing team like Leads To Cases will result in a long-lasting business relationship that empowers and provides your firm insight into the growth of your actual business. It’s encouraging to have someone you trust to talk business with, and our team of marketing consultants will get to know and care about your law firm as much as you do.
If you are ready to hire an expert group of Digital Marketing Consultants, look no further than the team at Leads To Cases. Sign more clients. Grow your law firm. Leave digital marketing to us!