The 1424% ROI Case Study
The Leads To Cases Matrix improves law firm’s average monthly cases by 3.5x, reduces cost per case to under $1000, and increases ROI from 141% to 1424%!
Case Study Dates: February 2020 – November 2020
Leads To Cases was asked to provide CMO services by an agency partner KJ who a personal injury attorney had hired in July of 2019. KJ was initially hired to provide a Facebook marketing campaign for 90 days.
KJ held off spending the budget because they saw some major issues with the typical PI Facebook campaigns and their new client had been spending $132,000 per month on Google Ads but they were seeing a steady decline in ROI.
After hiring us, we ran a complete audit of their online presence, SEO, and advertising to clearly understand what the problems were and what corrections were needed.
Here’s what we found:
So, we put together a budget and 12-month plan to solve the issues. Here’s what we recommended and performed over the last 10 months:
- On-site SEO
- Restructured website for technical SEO
- Local L&L SEO
- Business Listing
- Review generator to improve star rating on Google
- Measurement tools
- Lead nurturing CRM
We also implemented our Leads To Cases Matrix using AI and Machine Learning in the following ways:
- Bing Ads to drive traffic to website
- Google Call only campaign
- Facebook Form fill quizzes
- Geo fencing
- CTV One to one TV
- Native Banner ads
- Site Visitor Retargeting