Meet Wyatt Flippen, once a high achiever in the banking and banking software industries, Wyatt now uses his knowledge of technology and banking for entrepreneurship. In 2001 he co-founded the mortgage banking start-up MortgageToday.com, ran the company as its managing principal for 5+ years. During his entrepreneurial journey Wyatt learned the importance of measurable marketing practices, quick interpretation of consumer sentiment and the use of online tools to deploy effective branding, development of culture, and lead generation strategies that actually work. In addition, Wyatt has invaluable analytical skills that can help guide any business young or old, small or large, develop the right short-term and long-term growth plans. It is through the “Lean Start-up” movement that Wyatt is constantly developing a set of customer-driven, measurable marketing experiments to help drive his current efforts toward profitability.

#Branding #customeracquisition #DigitalMarketing #ConversionRateOptimization
#BusinessKPIs #SMBFinancialPlanning #TeamBuilding